Melky 
You are no longer optimizing a website: The shift to web entities
Google's integration of social channels into Search Console confirms the shift from website ranking to entity visibility. Here is how to optimize your distributed digital identity.
SaaS SEO: The 'Function First' Framework
A data-driven analysis of the Function First SEO framework (255% growth case study) covering Cost of Retrieval and Center-Piece Annotation.
Why You Don't Rank Pages With Links: The Shift to Topical Authority
Why modern SEO relies on Site Architecture and Topical Authority rather than page-level link building. An analysis of the shift from PageRank to Knowledge Graph Consensus.
The death of keyword density and other SEO myths
Why old-school SEO tactics like keyword density, exact-match anchors, and niche-only links are now actively hurting your rankings.
Stay calm and do the work, a durable strategy for the AI era
A durable, future-proof framework for thriving in the AI era of search.
Chat isn't a revolution, it's a user experience
Exploring why the magic of AI Search lies in its conversational user experience, not just the underlying technology.
Behind the curtain, a dialogue between two brains
A deep dive into how AI search engines like Bing Chat and Perplexity use a two-brain system (Retriever and Generator) to answer your questions in real-time.
This isn't a new game, it's just the next level
A look at the evolution of search, from keyword matching to AI agents, and what it means for SEO.
The Anatomy of 'AI Search': It’s not Magic, it’s a pipeline
Short version: People think AI Search is some magical mind that understands your soul. What it really is: Query → search index → ranked docs → reranked → injected into LLM → response.
The Engine Upgrade: How BERT, MuM, and LaMDA Supercharge a 20-Year-Old Blueprint
If the patents from the early 2000s represent the foundational blueprint of Google’s semantic search engine, then modern language models like BERT, MuM, and LaMDA are the state-of-the-art engine upgrades.
